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Fitflop

Creative direction and re-branding of this super successful shoe company. As well as directing the campaigns I ran the team in their London HQ to implement a new design direction across all aspects of the brand including digital, video, print, in-store, on shoe graphics and shows. For the campaigns I worked with both with the legendary photographer – and long-time brand collaborator – Steve Hiett, while also introducing new photographers such as Ben Watts, Matt Jones and Ben Morris into the fold. The re-brand brought modernity to the typography and directed the imagery toward a more fashion forward audience. 

 AW 16 Campaign // Ph : Ben Morris

AW 16 Campaign // Ph : Ben Morris

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 Diffusion line // Ph : Matt Jones

Diffusion line // Ph : Matt Jones

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 Ph : Steve Hiett

Ph : Steve Hiett

 Ph : Ben Watts

Ph : Ben Watts

 Press Book

Press Book

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 International Sales Event, London

International Sales Event, London

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